Celebrate Sweet Home Milwaukee at the Lakefront!

Please join us at Veterans Park on Sunday, April 6th for an inclusive 5k race designed for all ages and abilities. Whether you're a local, a transplant, or a Brew City enthusiast, you're warmly welcomed. Let's celebrate the hometown + breathtaking Lakefront views.

Cheering on all things Milwaukee- this event is produced and sponsored by many MKE businesses. In a world full of options, we thank you for choosing local.

Registration Options

General 5k Registration | All general 5k options are open to all ages and abilities! Registration includes a long-sleeved shirt, finisher's medal, race bib, chip-timed race, Bloody Mary at Brunch, a dish of Fred's Frozen Custard on race day, and a donation to Hunger Task Force.

Kid's 5k Registration | This option is for kids under 10 years old in the 5k. All registered kid entries include a finisher's medal, race bib, and a dish of Fred's frozen custard. NOTE: Kid entries are untimed and do not include a shirt. Shirts are available as an additional add-on. There is only 1 (one) 5k race. There is not a separate kid's race.

Age 5 and under: Registration is not required. If you would like to receive the medal, bib, and frozen custard - please register the kiddos :-)

Virtual Registration | All virtual 5k options are open to all ages and abilities! Registration includes a long-sleeved shirt, finisher's medal, race bib, dish of Frozen Custard at Fred's, and a donation to Hunger Task Force. 

All virtual registrations will be mailed beginning April 7. You do not need to wait for your packet to arrive to complete your race. If you would like your packet earlier, you may pick-up at Packet Pick-Up on April 5.

Race Start: 9am

Can't make it? You may switch to the virtual race for whatever reason and we'll mail your packet. Simply make the change to your registration on runsignup.com.