{"id":1053,"date":"2022-11-01T10:51:36","date_gmt":"2022-11-01T07:51:36","guid":{"rendered":"https:\/\/stage.runzy-run.com\/blog\/?p=1053"},"modified":"2022-12-23T14:06:53","modified_gmt":"2022-12-23T11:06:53","slug":"how-to-make-a-greener-race","status":"publish","type":"post","link":"https:\/\/runzy.com\/blog\/how-to-make-a-greener-race\/","title":{"rendered":"How to Make a Greener Race"},"content":{"rendered":"\n<p><a href=\"https:\/\/www.weforum.org\/agenda\/2021\/05\/eco-wakening-consumers-driving-sustainability\/\">Studies show<\/a> that one of the main factors of a successful business is its commitment to sustainability. Over the past five years, online searches for eco-friendly products and services have increased by 71%.&nbsp;<br>Therefore, if you are concerned about how to plan a marathon with respect for the environment, you are on the right track. It will increase your chances of attracting more participants, especially among the younger generation. In this article, we will tell you exactly what you can do.<\/p>\n\n\n\n<h2>Choose Paperless Registration<\/h2>\n\n\n\n<p>Registration is an essential step in marathon event planning. Unfortunately, many race directors still use paper documentation to communicate with competitors. Meanwhile, approximately <a href=\"https:\/\/www.forbes.com\/sites\/forbestechcouncil\/2021\/05\/11\/the-sustainable-impact-of-a-paperless-office\/?sh=5f9dacd01095\">1 billion trees worth of paper<\/a> are thrown away in the US every year, and paper makes up 26% of the waste dumped in landfills.&nbsp;<\/p>\n\n\n\n<p>Therefore, online registration and digital workflow are important steps to reduce marathon waste.&nbsp;<\/p>\n\n\n\n<p>In addition to environmental friendliness, this approach greatly simplifies communication because letters arrive by e-mail faster than through the post office, and you spend less time on logistics. Finally, it saves the race budget since paper, unlike an email, costs money. If you can&#8217;t avoid paper forms entirely, at least choose recycled paper.<\/p>\n\n\n\n<h2>Skip the T-Shirts for Runners<\/h2>\n\n\n\n<p>Race T-shirts are a common souvenir for competitors, but, in fact, they are rarely worn more than once. The carbon footprint of a cotton T-shirt is <a href=\"https:\/\/greatowlrunning.com\/trees-not-tees\">2.1kg of CO2E<\/a>, while a polyester T-shirt reaches 5.5kg.<\/p>\n\n\n\n<p>If you choose a race against waste, cut costs on such merchandise. State your decision on your running event profile and invite runners to spend the cost of the T-shirt (often included in the price of the race) on some environmental cause. For example, <a href=\"https:\/\/treesnottees.com\">Trees not Tees<\/a>, a reforestation company, plants a tree in honor of every runner who forgoes a T-shirt.&nbsp;<\/p>\n\n\n\n<p>You should not worry that the race logo won\u2019t get enough attention. Trees not Tees sends runners a photo of their seedlings, which can include any logo, be it the race itself or a race sponsor. Thus, your running event will definitely be remembered and receive more loyalty.<\/p>\n\n\n\n<h2>Get Rid of Plastic<\/h2>\n\n\n\n<p>The worst impact of a race on the environment is the pile of plastic bottles and cups that end up in landfills. A report by the <a href=\"https:\/\/nap.nationalacademies.org\/catalog\/26132\/reckoning-with-the-us-role-in-global-ocean-plastic-waste\">National Academies of Sciences, Engineering, and Medicine<\/a> ranks the US as the number one country in the world for producing unreclaimed plastic waste, as each American is responsible for approximately 287 pounds of plastic waste annually.&nbsp;<\/p>\n\n\n\n<p>Of course, you can&#8217;t leave runners without water. Therefore, consider the following steps for sustainable racing:<\/p>\n\n\n\n<ul><li>Ask the racers to take care of the water tank themselves. For example, they can attach a portable bottle to their belt or wrist and refill it at every water station along the route.<\/li><li>Use compostable water cups. A similar green racing initiative is already being used at the <a href=\"https:\/\/www.chicagomarathon.com\/get-involved\/sustainability\/\">Chicago Marathon<\/a> and <a href=\"https:\/\/www.chevronhoustonmarathon.com\/race-weekend\/green\/\">Houston Marathon<\/a>. In this case, be sure to check that these products have the right symbols, which are necessary for the recycling center to accept them for recycling after your event.<\/li><li>Offer runners branded eco cups instead of T-shirts. Unlike the latter, this souvenir will definitely not be disposable. It is a useful item that runners can take to subsequent races and remember your event through the logo at the same time.<\/li><li>Place recycling containers throughout the race route. After, have race volunteers sort waste and keep strict records. This will allow you to recycle all the appropriate products. Besides, you will know how many cups or bottles your event really requires and avoid unnecessary supplies in the future.<\/li><\/ul>\n\n\n\n<h2>Reshape Your Goodie Bag<\/h2>\n\n\n\n<p>Yes, the goodie bag contains important sponsorship promotional material, which means you still have to send it to the runners. But given the abuse of paper and the dangers of plastic (which is used for the packaging), wouldn&#8217;t it be better to make your goodie bag virtual?&nbsp;<\/p>\n\n\n\n<p>For example, you can place a page with all sponsorship offers on your website or add the corresponding QR code to the profile of your running event. This approach saves you from wasted paper and plastic bags and ensures that valuable promotional materials are always at the participants&#8217; fingertips. And since losing a flyer is much easier than a static link posted on a website, runners are more likely to get acquainted with race sponsorship information.<\/p>\n\n\n\n<h2>Try to Reuse<\/h2>\n\n\n\n<p>When setting up a running event, you order a lot of event signs, race bibs, and numbers. Before throwing them away immediately after a race, consider the <a href=\"https:\/\/www.epa.gov\/recycle\/reducing-and-reusing-basics#:~:text=Benefits%20of%20Reducing%20and%20Reusing,-Reduces%20greenhouse%20gas&amp;text=Reduces%20greenhouse%20gas%20emissions%20that%20contribute%20to%20global%20climate%20change,used%20to%20their%20fullest%20extent.\">benefits of reusing<\/a> them for future races \u2014 such as reducing greenhouse gas emissions, reducing the same waste, preventing pollution, saving energy, and so on. After all, it will also save you costs.&nbsp;<\/p>\n\n\n\n<p>For example, if you organize a race series, assign race bibs to each participant until the end of the series. If your race is not part of a series, encourage participants to keep the race bib for discounts on a subsequent event or other goodies. As a bonus, this could make the runner visit your race again.<\/p>\n\n\n\n<h2>Collaborate with Local Food Providers<\/h2>\n\n\n\n<p>If you want to organize a truly eco-friendly marathon, buy running snacks from local farmers. Such food is <a href=\"https:\/\/www.onegreenplanet.org\/lifestyle\/reasons-to-buy-local\/\">considered sustainable<\/a> as it reduces packaging waste and prevents air pollution from transport.&nbsp;<\/p>\n\n\n\n<p>Just as important, this way, you help small local businesses thrive and keep jobs, and for every <a href=\"https:\/\/mint.intuit.com\/blog\/money-etiquette\/buying-local-statistics-survey\/\">$100 spent on small businesses<\/a>, $48 goes back into the local economy. This makes the local business community more likely to support your next event.<\/p>\n\n\n\n<h2>Think through Transportation<\/h2>\n\n\n\n<p>If you wonder how to organize a race in an environmentally responsible way, you should consider how participants get to and from it.&nbsp;<\/p>\n\n\n\n<p>The transport sector produces the <a href=\"https:\/\/www.epa.gov\/ghgemissions\/sources-greenhouse-gas-emissions#:~:text=Transportation%20(27%25%20of%202020%20greenhouse,ships%2C%20trains%2C%20and%20planes.\">largest share<\/a> of greenhouse gas emissions. If a large percentage of participants come to you from other cities and even countries, the greenhouse gas emissions of your event will increase. If you are not ready to promote your race to only local runners, consider the following options:<\/p>\n\n\n\n<ul><li>Invite attendees to pay a carbon offset fee when registering for your event. For example, the registration platform <a href=\"https:\/\/ultrasignup.com\/shopping.aspx?dtid=48231\">UltraSignup<\/a> has already implemented a similar practice and plans to improve it to automatically calculate the offset for each runner to cover their travel emissions.<\/li><li>Support carpooling. <a href=\"https:\/\/www.greenamerica.org\/green-living\/carpool-climate-and-community\">44% of nearly a billion<\/a> daily personal car trips in the US are made with just one passenger, even though the car can accommodate 4-5 people. This negatively affects both traffic and environmental pollution. Carpooling, in turn, prevents more than <a href=\"https:\/\/www.intelligenttransport.com\/transport-news\/77856\/car-pooling-social-environmental-impacts\/\">1.6 million tons of CO2<\/a> annually. You can have a volunteer coordinate the shared transportation of the participants in a spreadsheet. If you are holding a major event, contact a company that can take care of organizing ridesharing for you. Thus you simplify the task for the runners and provide them with the \u201crunning on green\u201d option.<\/li><\/ul>\n\n\n\n<h2>Make Your Race Green Official<\/h2>\n\n\n\n<p>Sure, you can implement the above green initiatives for races on your own without formalities. But if you&#8217;re serious about sustainability, you can get an environmental performance certification for your event.&nbsp;<\/p>\n\n\n\n<p>The <a href=\"https:\/\/www.councilforresponsiblesport.org\/what-we-do\">Council for Responsible Sport<\/a> (CRS), a non-profit organization, offers assessment and certification of the environmental impacts of sporting events. CRS has developed 61 best practices (5 categories) to make the event green. Upon successful implementation, your race will be certified as a Responsible Sport at the basic, silver, gold or evergreen level, depending on the number of applied practices.&nbsp;<\/p>\n\n\n\n<p>CRS has already certified over <a href=\"https:\/\/www.councilforresponsiblesport.org\/certified-events\">175 events<\/a>, including 155 running and triathlon events. If you&#8217;re ready to take your race to the next sustainability level, check out their \u201c<a href=\"https:\/\/www.councilforresponsiblesport.org\/runrad\">Practical Guide to Hosting Radially Responsible Events<\/a>.\u201d It&#8217;s free and extremely useful if you&#8217;re looking to formalize your eco-friendly status.<\/p>\n\n\n\n<h2>Choose Digital Marketing<\/h2>\n\n\n\n<p>As with the goodie bag, your event posters and flyers contribute to the paper waste that, as you already know, is so big in the US. In addition, all these materials are created using a printer. On average, one printer factory generates <a href=\"https:\/\/teamthunderfoot.com\/ideas\/the-ecofriendly-benefits-of-digital-marketing\/\">as much carbon dioxide emissions as 500 houses<\/a>, and <a href=\"https:\/\/teamthunderfoot.com\/ideas\/the-ecofriendly-benefits-of-digital-marketing\/\">100 million trees go into the production <\/a>of junk mail, which often ends up in the trash as soon as it is removed from the mailbox.&nbsp;<\/p>\n\n\n\n<p>Digital advertising is a direct path to sustainability. What does it include? A data-driven email campaign with an inviting button to register for the event, a website for your race with all the necessary information for participants, online advertising tailored to avid runners, and promotion of the event on specialized platforms such as Runzy.&nbsp;<\/p>\n\n\n\n<p>All of these solutions are interactive, modern, and environmentally friendly. That&#8217;s why you should consider them when promoting your race.<\/p>\n\n\n\n<p>We live in times of eco-wakening. Before starting a race, runners are increasingly considering not only its prestige but also its sustainability. By introducing green initiatives step by step, you have every chance to meet their needs and organize an in-demand running event.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Studies show that one of the main factors of a successful business is its commitment to sustainability. Over the past five years, online searches for eco-friendly products and services have increased by 71%.&nbsp;Therefore, if you are concerned about how to plan a marathon with respect for the environment, you are on the right track. It [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":1054,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[4],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.13 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Make a Greener Race - RUNZY<\/title>\n<meta name=\"description\" content=\"Studies show that one of the main factors of a successful business is its commitment to sustainability. Over the past five years, online searches for - RUNZY\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/runzy.com\/blog\/how-to-make-a-greener-race\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Make a Greener Race - RUNZY\" \/>\n<meta property=\"og:description\" content=\"Studies show that one of the main factors of a successful business is its commitment to sustainability. Over the past five years, online searches for - RUNZY\" \/>\n<meta property=\"og:url\" content=\"https:\/\/runzy.com\/blog\/how-to-make-a-greener-race\/\" \/>\n<meta property=\"og:site_name\" content=\"RUNZY\" \/>\n<meta property=\"article:published_time\" content=\"2022-11-01T07:51:36+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-12-23T11:06:53+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/runzy.com\/blog\/wp-content\/uploads\/2022\/10\/blog-30-min.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2000\" \/>\n\t<meta property=\"og:image:height\" content=\"1334\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Greg Rublev - Founder &amp; CEO, Runzy\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Greg Rublev - Founder &amp; CEO, Runzy\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/runzy.com\/blog\/how-to-make-a-greener-race\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/runzy.com\/blog\/how-to-make-a-greener-race\/\"},\"author\":{\"name\":\"Greg Rublev - Founder &amp; CEO, Runzy\",\"@id\":\"https:\/\/runzy.com\/blog\/#\/schema\/person\/d5079be7ff0db30f2f641cc06a5b7107\"},\"headline\":\"How to Make a Greener Race\",\"datePublished\":\"2022-11-01T07:51:36+00:00\",\"dateModified\":\"2022-12-23T11:06:53+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/runzy.com\/blog\/how-to-make-a-greener-race\/\"},\"wordCount\":1493,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/runzy.com\/blog\/#organization\"},\"articleSection\":[\"For Race Directors\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/runzy.com\/blog\/how-to-make-a-greener-race\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/runzy.com\/blog\/how-to-make-a-greener-race\/\",\"url\":\"https:\/\/runzy.com\/blog\/how-to-make-a-greener-race\/\",\"name\":\"How to Make a Greener Race - RUNZY\",\"isPartOf\":{\"@id\":\"https:\/\/runzy.com\/blog\/#website\"},\"datePublished\":\"2022-11-01T07:51:36+00:00\",\"dateModified\":\"2022-12-23T11:06:53+00:00\",\"description\":\"Studies show that one of the main factors of a successful business is its commitment to sustainability. 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Finally, at age 33, after a co-worker convinced him to try crossfit, he got back to working out and being active. Greg did crossfit for 5 years and ran occasionally to supplement his workouts. As his distances grew longer, a friend inspired him to run a half marathon, which they did together on his 37th birthday. He felt amazing after the run - and it was this feeling that he became addicted to and began thinking about training for a full marathon. As the months went by, he was inspired by an opposition Russian politician Evgeniy Royzman who talked about his marathon training in his weekly youtube posts, as well as by a Boston-based venture capitalists, Semyon Dukach, founder of One Way Ventures, who trained for and ran several marathons that year. Finally, in November of 2018, Greg partnered with Joe McConkey, a head trainer at Boston Running Center, and began training for his first marathon. Greg ran his first marathon in Newport in April. The race was major struggle, as he started out too fast and quickly realized that he was not ready for the amount of hills that comprised the course. But, after stopping several times, he nevertheless finished in exactly 4 hours which was his goal. The experience inspired him to continue to train and he ran his second marathon later that year in Liston, Portugal in a much faster 3 hours and 36 minutes. This race was along the beautiful Portugal coast, stretching from Cascais to Lisbon, and Greg was once again inspired to continue to train with the goal of running the Boston marathon next. Based on his age, the minimum qualifying time is 3:10, but given how many applicants typically apply he will need at least a 3:05 finish time to qualify. He continued to train for another 2 years and improved his time to 3 hours and 21 minutes in Albany, NY in October 2021. He also ran a half marathon in Maine in May 2022 and another full marathon in Biloxi, Mississippi in December 2022. All throughout his journey as a runner, Greg struggled to find his next race. Every time started looking, he found himself combing through dozens of websites and spending hours trying to figure out which races fit his location and time criteria, while also being interesting and relatively easy to run. In early 2022, fed up with this problem, Greg decided to build and launch Runzy so that runners like him could easily find the perfect race for them to run next. After months of work on the platform, Runzy is finally live!\",\"sameAs\":[\"https:\/\/www.linkedin.com\/in\/gregrublev\/\"],\"url\":\"https:\/\/runzy.com\/blog\/author\/greg-rublev\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How to Make a Greener Race - RUNZY","description":"Studies show that one of the main factors of a successful business is its commitment to sustainability. 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Finally, at age 33, after a co-worker convinced him to try crossfit, he got back to working out and being active. Greg did crossfit for 5 years and ran occasionally to supplement his workouts. As his distances grew longer, a friend inspired him to run a half marathon, which they did together on his 37th birthday. He felt amazing after the run - and it was this feeling that he became addicted to and began thinking about training for a full marathon. As the months went by, he was inspired by an opposition Russian politician Evgeniy Royzman who talked about his marathon training in his weekly youtube posts, as well as by a Boston-based venture capitalists, Semyon Dukach, founder of One Way Ventures, who trained for and ran several marathons that year. Finally, in November of 2018, Greg partnered with Joe McConkey, a head trainer at Boston Running Center, and began training for his first marathon. Greg ran his first marathon in Newport in April. The race was major struggle, as he started out too fast and quickly realized that he was not ready for the amount of hills that comprised the course. But, after stopping several times, he nevertheless finished in exactly 4 hours which was his goal. The experience inspired him to continue to train and he ran his second marathon later that year in Liston, Portugal in a much faster 3 hours and 36 minutes. This race was along the beautiful Portugal coast, stretching from Cascais to Lisbon, and Greg was once again inspired to continue to train with the goal of running the Boston marathon next. Based on his age, the minimum qualifying time is 3:10, but given how many applicants typically apply he will need at least a 3:05 finish time to qualify. He continued to train for another 2 years and improved his time to 3 hours and 21 minutes in Albany, NY in October 2021. He also ran a half marathon in Maine in May 2022 and another full marathon in Biloxi, Mississippi in December 2022. All throughout his journey as a runner, Greg struggled to find his next race. Every time started looking, he found himself combing through dozens of websites and spending hours trying to figure out which races fit his location and time criteria, while also being interesting and relatively easy to run. In early 2022, fed up with this problem, Greg decided to build and launch Runzy so that runners like him could easily find the perfect race for them to run next. After months of work on the platform, Runzy is finally live!","sameAs":["https:\/\/www.linkedin.com\/in\/gregrublev\/"],"url":"https:\/\/runzy.com\/blog\/author\/greg-rublev\/"}]}},"_links":{"self":[{"href":"https:\/\/runzy.com\/blog\/wp-json\/wp\/v2\/posts\/1053"}],"collection":[{"href":"https:\/\/runzy.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/runzy.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/runzy.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/runzy.com\/blog\/wp-json\/wp\/v2\/comments?post=1053"}],"version-history":[{"count":2,"href":"https:\/\/runzy.com\/blog\/wp-json\/wp\/v2\/posts\/1053\/revisions"}],"predecessor-version":[{"id":1420,"href":"https:\/\/runzy.com\/blog\/wp-json\/wp\/v2\/posts\/1053\/revisions\/1420"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/runzy.com\/blog\/wp-json\/wp\/v2\/media\/1054"}],"wp:attachment":[{"href":"https:\/\/runzy.com\/blog\/wp-json\/wp\/v2\/media?parent=1053"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/runzy.com\/blog\/wp-json\/wp\/v2\/categories?post=1053"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/runzy.com\/blog\/wp-json\/wp\/v2\/tags?post=1053"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}